Having a good design doesn’t necessarily mean your “about” section is great. It needs good content. Without the content your design is just another pretty girl with no brains (Miss Utah). The page should embrace your story, personality, accomplishments and more. You want people to get to know you because in the end most of these people want a working relationship with someone they trust and are comfortable with.
Read on below and review why these 5 ‘About Us’ pages don’t suck.
Wistia
Why their ‘About Us’ page doesn’t suck?
Wisitia does something a little different in their ‘About Us’ page. The first thing you will notice is that there is no text. Instead you see images of the employees. All of a sudden this tech company becomes “human”. There’s even a photo of a dog to add some personality. Having the employees on display makes Wistia look more “human” and more approachable to future customers or investors.
Knob Creek Bourbon
Why their ‘About Us’ page doesn’t suck?
Not only does it tell a story, there’s also a brief history lesson on prohibition. Knob Creek does a great job informing you about its product by describing how bourbon had reached an all-time level of quality before prohibition and how that quality was affected after prohibition. It also tells you how their bourbon stands out from the rest by restoring the standards of pre-prohibition bourbon. Leaving you with the impression that other bourbons,…suck.
One Kings Lane
Why their ‘About Us’ page doesn’t suck?
It has a sense of personality that reels in their visitors to continue reading. The page immediately greets you with an image slider and statements telling you who “they are”. Statements like, “We see decorating as a wonderful journey that never ends.“, is so broad that it can relate to almost anyone that visits the site. OKL immediately connects with it’s visitors before they even begin to read their story.
Cosmic Design Group
Why their ‘About Us’ page doesn’t suck?
It’s simple. You can go through whole page in less than minute. And thats a good thing! Finding potential clients is like speed dating. Sometimes one minute is all you have to make an impression. You want to give potential clients just enough information to understand who you are and what you do. Keep them interested without boring them.
MailChimp
Why MailChimp doesn’t suck?
MailChimp steers away from the business language. Their ‘About Us’ is in English!…The information is simple and to the point.Yea, it’s that simple.You don’t need to use industry jargon to make the ‘About Us’ page sound smart. Keep it simple. Future customers may not be as well rounded or up-to-date with the latest technology or trends. Keeping it simple enough for the Average Joe to understand may just bring in potential customers or investors.
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